Jan 8–10 · 2027 · Dubai

Art that a billion people will see

The world's biggest art network brings living art to the world's biggest creator summit. Jumeirah Emirates Towers · DIFC · Museum of the Future.

See the directions ↓ 13 ideas · 4 categories
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0Ideas · 4 categories

Every artist here is already proven on our pages. So each activation is two things at once — a live moment at the summit, and the social reach that comes with it.

Why ADD · Why art

We don't just stage art. We engineer viral content.

ADD owns the audience: the largest art page on Instagram, ten years in the niche, and a data engine built on 10,000+ of our own videos and 9.5M comments. Every activation in this proposal is designed to become viral content, and we amplify it through our 80M-follower network before, during and after the summit.

In four editions, art has appeared at the summit only as a one-off merch moment, never a curated program. This proposal gives the 5th edition its first: living art, made in front of 30,000 people, built to be filmed.

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How this works

Pick the directions you like. Then scroll.

We've organised the ideas into a few directions — this is what we're capable of bringing in. Every concept stands on its own: pick as many as you like.

Live Art

An artist creates in front of the audience.

↓ Interactive Art

Attendees join in and become part of the work.

↓ Monumental Art

Huge pieces the whole summit sees.

↓ + Standalone

Two more concepts below the categories — a pop-up gallery and edible art.

↓
01

Live art

Live Art

The upside-down reveal

Boubou paints celebrity portraits upside-down, often blindfolded, then flips the canvas — a built-in shock and applause moment. A 10–15 minute show: a portrait of a leader or icon, painted live and revealed at the flip.

Stage mockup · in production
The reveal moment · mockup in production

Rough AI-generated concepts — not final artistic decisions.

10.1Mviews · shared on our pages
2.96Mviews · MSC ship launch · produced by ADD
Paris performance · reference in production
—views · Paris performance
4th video · example slot
—views · caption goes here
Why this works

A stage moment built for the feed

The flipa built-in shock-and-applause moment, made for the closing ceremony
Flexible stagingfull crowd, VIP areas only, or specific venue locations
The subject is yoursa leader, an icon, or the 1B emblem — chosen with the organizers
Boubou
Boubou
Instagram4MTotal 5.8M
Live Art

Portraits hammered into glass

Simon Berger shatters laminated glass with a hammer, and a photorealistic face emerges from the cracks. Performed live: strategic taps in front of the audience until the face appears — a national icon, a legendary creator, or the 1B emblem.

1B hammered into glass — concept
The live performance · mockup in production

Rough AI-generated concepts — not final artistic decisions.

113.3Mviews · shared on our pages
2nd video · in production
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3rd video · in production
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4th video · in production
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Why this works

Art almost nobody has seen before

Never seen itmost people don't know portraits can be hammered out of glass — the surprise IS the hook
113.3M viewsthe single biggest number in this proposal, from one repost
Dubai-provenluxury-event performer who has already worked here
Simon Berger
Simon Berger
Instagram1.22MTotal 1.22M
Live Art

Live portraits of the most-followed people in the room

A live caricature/portrait of the most-followed people in the room, filmed for the reaction reveal — shock, then laughter. Placed in the speaker lounge or wherever the summit chooses; the portraits walk out the door and onto the subjects' own stories.

VIP caricature reaction studio — concept
The reaction reveal · mockup in production

Rough AI-generated concepts — not final artistic decisions.

29.6Mviews · couples react · shared on our pages
Ninjasketch reel · in production
102.7Mviews · Ninjasketch · watch ↗
Ninjasketch reel · in production
24.7Mviews · Ninjasketch · watch ↗
4th video · example slot
—views · caption goes here
Why this works

Content people love to share

Made to be sharedfunny portrait + filmed reaction — a format that reliably reaches millions
The room is the distributionportraits land on the subjects' own stories
3 profiles, 4 artistsNinjasketch, Caricature Party (a duo) and Cowricature — we book the right fit
NS
Ninjasketch — Kiko Yamada
Instagram1.45MTikTok635KTotal ~2.1M
166M views across 14 posts on our pages
Caricature Party
Caricature Party
Instagram3.32MTikTok2.8MTotal ~6.7M
79.3M views on our pages
CW
Cowricature — Danilo Mattos
Instagram540KTikTok258KTotal ~800K
Live Art

The summit, carved in sand

World-class sand sculptors carve summit icons live over the 3 days — Burj Khalifa, the summit logo, creator-culture icons. Live carving is a standing crowd magnet, and workshops let attendees join in.

Sand sculpture skyline — concept
The live carving · mockup in production

Rough AI-generated concepts — not final artistic decisions.

23.8Mviews · Sand Castle University · shared on our pages
4.6Mviews · Leonardo Ugolini · shared on our pages
3rd video · in production
—views · caption goes here
4th video · in production
—views · caption goes here
Why this works

Dubai's own material

Native fitsand sculpture in the desert city — it belongs here
The time-lapse writes itself3 days of carving = daily content
Attendees joinworkshops built into the format
Sand Castle University
Sand Castle University — Janel Hawkins
Instagram673KTikTok13MYouTube384KTotal ~15M
53.5M views on our pages
Leonardo Ugolini
Leonardo Ugolini
Instagram267KTikTok1.6MTotal ~1.87M
25.4M views on our pages
02

Interactive art

Interactive Art

Art everyone can join

Greg Goya's "Fast Art": simple interactive installations engineered for participation. For example a question wall — "What would you do with 1 billion followers?" — where handwritten answers accumulate into the artwork over the 3 days.

Interactive question wall — concept
2nd concept · mockup in production

Rough AI-generated concepts — not final artistic decisions.

35.5Mviews · shared on our pages
Olympicscollaboration · in our library
3rd video · in production
—views · caption goes here
4th video · in production
—views · caption goes here
Why this works

Cheap to stage, huge yield

Every answer is a postmassive UGC from a simple wall
Grows for 3 daysa reason to come back every day
Olympics-provencollaboration already in our library
Greg Goya
Greg Goya
Instagram1.33MTotal ~2.3M
120.7M views across 23 reposts on our pages
Interactive Art

Zach King: the illusion booth

A Zach-King-inspired optical-illusion booth: attendees step into a forced-perspective set and shoot their own "how did they do that" videos. Works with or without Zach on site.

Rough concept — a bit outside pure art, but a cool idea we wanted to show.
Illusion booth — concept
The booth in use · mockup in production

Rough AI-generated concepts — not final artistic decisions.

30.6Mviews · shared on our pages
2nd video · in production
—views · caption goes here
3rd video · in production
—views · caption goes here
4th video · in production
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Why this works

The booth makes its own content

Attendees film themselvesthe booth produces content without us
Works either waywith Zach it's the flagship moment; without him it still runs
113M+ followersone post from Zach is the summit's biggest reach
Zach King
Zach King
Instagram @zachking ↗Total 113M+
Interactive Art

The crowd paints the summit

A giant paint-by-numbers wall: attendees each fill numbered cells over the 3 days, and a collective "1 billion followers" artwork completes itself by the closing ceremony. No skill needed — proven format at F1 and Ed Sheeran's album launch.

Wall mockup · in production

Rough AI-generated concept — not a final artistic decision.

Video references · being re-added from the earlier build
Why this works

30,000 co-creators, one artwork

Everyone takes partno skill needed — fill a cell in a minute
Cheapest per participantpaint and a wall
Ends on stagebefore/after reveal at the closing ceremony
03

Monumental art

Monumental Art

The DIFC gate: one wall, two hidden paintings

Insane51's Double Exposure 3D: two complete artworks layered in red + cyan — the red lens reveals one image, the blue a completely different one. Attendees flip between them through branded 3D glasses or a filter built into the badge; film the wall and the hidden image appears on camera. The whole summit's visual identity could be themed around this art — attendee badges styled with the red/blue 3D-glasses look, or shifted toward summit green (to discuss with the artist).

DIFC Gate double-exposure mural — concept
Through the lens · mockup in production

Rough AI-generated concepts — not final artistic decisions.

19.7Mviews · shared on our pages
2nd video · in production
—views · caption goes here
3rd video · in production
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4th video · in production
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Add-on

The hidden-art hunt

~20 artworks hidden across the venues, scanned in the summit app — every player is an app download for the organizers.

~20hidden artworks across the venues
Appscanned in the summit's own app
Prizesdinners with speakers · custom merch · artist-made pieces for first finders
Insane51
Insane51
Instagram437KTotal 437K
36.0M views across 12 reposts on our pages
Monumental Art

The woven sky over the summit

200+ women weavers from Etzatlán, Mexico crochet monumental canopies from recycled-plastic raffia. Canopy shade covers across the summit's outdoor walkways in 1BFS brand colors — practical shade that IS the artwork, finished live on site by the weavers.

Canopy sun-cover mockup · in production
The live finish on site · mockup in production

Rough AI-generated concepts — not final artistic decisions.

3.4Mviews · shared on our pages
2nd video · in production
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3rd video · in production
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4th video · in production
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Why this works

Shade that IS the art

Practical + beautifulreal sun cover over the walkways, in 1BFS colors
Dubai precedentExpo 2020 pavilion + a Guinness World Record
A story worth telling200+ women weavers from Etzatlán, Mexico
Cielo Tejido
Cielo Tejido
Instagram176KTotal 176K
6.65M views across 7 reposts on our pages
Monumental Art

Land art seen from above

Saype paints giant photorealistic frescoes on grass and sand with 100% biodegradable paint — visible from the air, gone in weeks. An enormous unity fresco on ground visible from the Emirates Towers and Museum of the Future upper floors, plus the drone hero shot.

Saype land art — real work
The fresco at the summit · mockup in production

Top: real photo of the artist's work. Bottom: rough AI-generated concept — not a final artistic decision.

16.4Mviews · shared on our pages
2nd video · in production
—views · caption goes here
3rd video · in production
—views · caption goes here
4th video · in production
—views · caption goes here
Why this works

The summit's aerial hero image

The drone shotan enormous fresco visible from the towers and the air
Permit-friendly100% biodegradable paint, gone in weeks
UAE-provenExpo 2020 fresco + Liwa desert
Saype
Saype
Instagram384KTotal 384K
30.0M views across 11 reposts on our pages
Monumental Art

A giant machine walks the plaza

Compagnie La Machine (Nantes): giant mechanical beasts — the 12 m, 48-ton Grand Éléphant carries 50 passengers; Long Ma breathes fire. A machine walking the DIFC / Emirates Towers plaza would be the region's press moment of the season.

The machine on the plaza · mockup in production
2nd concept · mockup in production

Rough AI-generated concepts — not final artistic decisions.

Compilation of their real machines · in production
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2nd video · in production
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3rd video · in production
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4th video · in production
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Track record

Government-commissioned worldwide

Beijing 2014state-commissioned spectacle
Ottawa 2017crowds in the hundreds of thousands
First in the Gulfno appearance in the region yet — 1BFS would be the first
+

Two more concepts

Standalone

A live 3-day pop-up gallery

We curate the most viral artists from our roster of hundreds to run a 3-day live pop-up gallery — artists on site, creating for the full 3 days, surrounded by their finished works. Candidate venue: Museum of the Future 4th floor, or a mall space with pass-through foot traffic.

Museum of the Future — venue referenceVenue reference
Gallery concept · mockup in production
Artists at work · mockup in production
The walkthrough · mockup in production

Rough AI-generated concepts — not final artistic decisions.

Why this works

A cultural destination inside the summit

Hundredsof proven viral artists on our roster to curate from
3 daysof live creation — attendees walk through art being born
Every artistposts from the summit to their own audience
Standalone · VIP speaker lounge

Edible art with a billion piped on top

Kerry Roberts pipes hyper-realistic buttercream flowers onto cupcakes and assembles them into bouquets. Designed bouqcakes for the VIP/speaker lounge: brand-color florals with the 1 Billion Summit logo piped on — hundreds of high-follower guests, each one a distribution channel.

1B summit-logo cupcake garden — concept
2nd concept · mockup in production

Rough AI-generated concepts — not final artistic decisions.

4.2Mviews · shared on our pages
2nd video · in production
—views · caption goes here
3rd video · in production
—views · caption goes here
4th video · in production
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Why this works

A creative luxury touch

Made for the summitthe 1B logo or a custom creative piped in brand colors
Every guest is a channelVIP lounge only — millions of followers per table
Satisfying to watchthe piping process is ready-made reel content
Kerry's Bouqcakes
Kerry's Bouqcakes
Instagram1.45MTotal ~2M
18.7M views across 20 reposts on our pages
The next step

Tell us which directions you like

Every idea here stands on its own — tell us which ones you like, and we come back with full mockups, production plans and costs. Have an idea of your own? We're happy to build something new with you.

gal@artdailydose.com
Gal Klieger · ADD · Art Daily Dose
1 Billion Followers Summit ×